3AS Exam Safety First

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The Republic of Algeria Democratic and Popular

March,2012
Classes: 3AS/SC,M &EM English Second Term Exam
PART ONE: Reading A/ Comprehension(8 pts)
Read the text carefully and do the activities:
Parents of young children have an important role to play in protecting their kids from the invasive marketing, and in educating them about advertising from an early age. Children have difficulty distinguishing between advertising and reality in ads. A research has shown that kids are vulnerable to misleading advertising and that they don’t begin to understand that advertisements are not always true until they are eight; as a result, ads can distort their view of the world.
According to the Canadian Toy Testing Council, children often think that a toy actually can do a lot more than it can because of the way toys are portrayed in advertisements. Moreover, young children are actively targeted with violent entertainment means for adults. For instance, marketing young children toys that are based on restricted movies and Mature rated video games is a common industry practice. The packaging for one action figure recommended for 4 years old kids, invites them to “ join in the blood bath” by playing Nintendo version of the game though it is M-rated( for ages 17 and up).
Another research shows that most food advertising on children’s TV shows is for fast foods, soft drinks , candy and pre- sweetened cereals, while commercials for healthy food make up only 4 percent of those shown. Fast food chains spend more than 3 billion dollars a year on advertising , much of it aimed at children who are directly targeted by the fast food industry. The latter uses more than traditional commercials . Restaurants offer incentives such as contests, games ,free toys and merchandise related to movies, TV shows and even sports leagues. The result of all this aggressive marketing , a nation of overweight children.
These concerns have led some European countries to ban all advertising to children under 12 . A healthy society raises children to be responsible citizens rather than just consumers . Creating healthy and happy families means spending time together rather than spending money. Thus parents should promote a non- commercial family lifestyle.
(adapted from’ Special Issues for Yong Children)
1/ Choose the right answer: 1/ The text is: (0.5pt) a) descriptive. b) expository. c) argumentative.
2/ The text is about: (0.5pt) a)The false advertising . . b) The aggressiveness of advertising c) The impact of advertising on children.
2/ Are these statements TRUE or FALSE according to the text ?(2pts)
a) Children are proved to be indifferent to advertising.
b ) Children are able to discriminate between advertising and reality.
c) A great deal of the advertised food on children’s TV is unhealthy.
d ) Aggressive marketing gave birth to a generation of obese children.

3/ Answer the following questions according to the text.(4pts)
a) Who has the duty to protect children from misleading advertising?
b) How are children reached by violent entertainment means?
c) How can fast food advertising successfully reach children?
d) What can parents do to protect their children against misleading advertising?

4/ What do the following words refer to in the text?(1pt)
a)their§1 - b) their§1 - c) them§2 - d) the latter§3


B/ Text Exploration(7pts)
1/ Find in the text words which are closest in meaning to the following( 1.5pt)
a) weak §1= ……………………….; b) to forbid §4=……………………………; c) customers §4=…………………………

2/Complete the table( 1.5pt)
Verb Noun Adjective
……………………………………………………… invasion …………………………………………………………
To modernize ………………………………………………………… …………………………………………………………
………………………………………………………. ………………………………………………………… Safe

3/ Combine the following pairs of sentences using the words in brackets(1pt)
a) People are aware of the dangers of junk food. They continue consuming it.( although)
b) New diseases are appearing. Our eating habits have changed.( as a result)

4/ Complete sentence (b) so as to mean the same as sentence (a)(2pts)
1- a) ‘ Children are easily influenced by advertisements’, he said.
b) He said that……………………………………………………………………………………………
2- a) ‘How can we refrain obesity?’ he asked
b) He asked ……………………………………………………………………………………………….
3- a) Children are becoming overweight because of the excessive consumption of junk food.
b) Children are excessively consuming junk food ………………………………………………………………………
4- a) The number of overweight people is as large as that of the diabetics.
b) The number of overweight people ………………………………………………………………………………………….

5/ Classify the following words according to the pronunciation of the final ‘s’.( 1pt)
Choices - measures - advertisements - industries .

/S/ /Z/ /IZ/


Part two : Written Expression ( 5pts)
Choose ONE topic:
Topic one:
You are an ‘agony aunt’ and you have received a letter from an obese girl who asked
for help. Write a reply letter in which you give her advice to overcome her problem.
You may use these notes: - have the will / the power to go on diet( fruits & vegetables/
No chocolate/sweets
-consult a specialist/ respect his instructions.
- practice sport/ regularly……………………………

Topic two:
You have just come back from a disappointing adventure holiday abroad. Write a letter
of complaint to the holiday company that you booked with to ask for compensation.




The End


GOOD LUCK